{"id":3834,"date":"2018-01-23T09:00:21","date_gmt":"2018-01-23T09:00:21","guid":{"rendered":"http:\/\/blog.net-effect.com\/?p=378"},"modified":"2026-01-12T06:09:23","modified_gmt":"2026-01-12T12:09:23","slug":"corporate-innovation-5-must-read-articles","status":"publish","type":"post","link":"https:\/\/preprod.net-effect.com\/?p=3834","title":{"rendered":"Corporate Innovation: 5 Must-Read Articles"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a previous post, I drew your attention to <a href=\"http:\/\/blog.net-effect.com\/digital-transformation-top-reads\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 articles<\/a> I consider \u2018must read\u2019 for anyone interested in digital transformation. In a similar vein, the articles in this post are centered around corporate innovation, i.e. the <em>intra<\/em>preneurship that happens in large companies, allowing them to evolve and grow like startups. Below are some recent articles on the topic of corporate innovation that I highly suggest you check out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PS: interested in keeping up to date via Twitter? Subscribe to our <a href=\"https:\/\/twitter.com\/neteffsol\/lists\/corporate-innovation\" target=\"_blank\" rel=\"noopener noreferrer\">Corporate Innovation Twitter list<\/a> for thought leaders to follow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.collectivecampus.com.au\/blog\/the-business-case-alternative-how-to-support-disruptive-innovation-at-a-large-company\" target=\"_blank\" rel=\"noopener noreferrer\">The Business Case Alternative: How to Support Disruptive Innovation at a Large Company<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s keeping large companies from innovating? After all, they have more resources than most startups can even dream of, and yet they struggle to launch and sustain novel, game-changing projects. As Steve Glaveski points out in this piece, many large firms use metrics that work well for traditional projects, but fail to adequately measure new and innovative ones. He goes on to explain how disruptive ideas differ from incremental improvements, and how big companies can allocate resources to help them flourish. <a href=\"https:\/\/www.collectivecampus.com.au\/blog\/the-business-case-alternative-how-to-support-disruptive-innovation-at-a-large-company\" target=\"_blank\" rel=\"noopener noreferrer\">Read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/growthlab.com\/confessions-of-a-change-agent-how-i-get-fortune-500-companies-out-of-their-ruts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Confessions of a change agent: How I get Fortune 500 companies out of their ruts<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every company gets \u2018stuck\u2019 at some point or another. Even large, successful ones. In this (massive) article for GrowthLab, change agent Thomas Cornwall explains how he helps established companies break out of their ruts and build fresh momentum. It\u2019s a longer read, but absolutely worth it. <a href=\"https:\/\/growthlab.com\/confessions-of-a-change-agent-how-i-get-fortune-500-companies-out-of-their-ruts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/medium.com\/the-corporate-startup\/five-principles-for-building-corporate-innovation-ecosystems-3b421b7d70e5\" target=\"_blank\" rel=\"noopener noreferrer\">Five Principles for Building Corporate Innovation Ecosystems<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/medium.com\/@tendayiviki\" target=\"_blank\" rel=\"noopener noreferrer\">Tendayi Viki<\/a>, author of <em>The Corporate Startup<\/em>, argues that established companies should not try to behave like brand new startups. Instead, they need to create <em>innovation ecosystems<\/em>, recognizing different areas of the business as distinct business entities, each at a different level of maturity.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c[Established companies] have to be clear that they are not simply searching for cool new ideas. It is the combination of cool new ideas and profitable business models that defines successful innovation.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, Viki summarizes the five principles from his book that established companies can use to build their innovation ecosystems. <a href=\"https:\/\/medium.com\/the-corporate-startup\/five-principles-for-building-corporate-innovation-ecosystems-3b421b7d70e5\" target=\"_blank\" rel=\"noopener noreferrer\">Read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.linkedin.com\/pulse\/why-cross-functional-team-fails-while-solver-team-ajay-shrivastava\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why Cross-Functional Teams Fail, and How Solver-Teams Sail!<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve ever run a \u2018cross-functional\u2019 team project, you know how difficult it can be to get people from different departments to work together to a shared outcome. In this piece by Ajay Shrivastava, he explains how \u2018Solver\u2019 teams differ from cross-functional ones, and how you can align those teams within your organization. <a href=\"https:\/\/www.linkedin.com\/pulse\/why-cross-functional-team-fails-while-solver-team-ajay-shrivastava\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 Powerful Innovation Principles for Market Disruption<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These days, companies must innovate if they want to survive. In every industry you can think of, startups in hyper-growth mode are nipping at the heels of incumbents &#8211; if not challenging them outright. So how can companies learn to innovate, in order to compete? As Marc Foglino says of this post, \u201cInnovation is hard, but these ten innovation principles might help you to improve your chances of success.\u201d <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a previous post, I drew your attention to 5 articles I consider \u2018must read\u2019 for anyone interested in digital transformation. In a similar vein, the articles in this post are centered around corporate innovation, i.e. the intrapreneurship that happens in large companies, allowing them to evolve and grow like startups. Below are some recent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21,17,15],"tags":[16,22,23],"class_list":["post-3834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-disruption","category-technology","tag-digital-disruption","tag-digital-transformation","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Innovation: 5 Must-Read Articles - Net Effect<\/title>\n<meta name=\"description\" content=\"Explore five essential articles on corporate innovation \u2014 insights on intrapreneurship, ecosystems, solver-teams &amp; disruptive growth for large companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/preprod.net-effect.com\/?p=3834\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Innovation: 5 Must-Read Articles - 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